Search Marketing Strategies 2010

Rob Key
CEO

Converseon 

Bio (pdf)

09:10     Social Media from the Inside-Out

Social media engagement can often be technically simple, but culturally difficult. While much social media discussion revolves around the latest tactic or “viral video,” the most successful social media initiatives are becoming an engine for organizational transformation. This session will focus on best practice approaches being utilized at some of the world’s leading brands to infuse the value of social media across the enterprise
– ranging from marketing/communications, R&D, customer service, and more.   

Peter Maxmin
Director for Online and Bing Search, EMEA

Microsoft Corp 

Bio (pdf) 

09:45     Beyond Blue Links

This session will look at search trends amongst consumers and changes in the search landscape and how they have influenced the way in which Bing has been developed. 

Mike Moran
Chief Strategist
Converseon 

Bio (pdf) 

10:40     The Three Keys to International Search Marketing

Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it - those three keys will give you search marketing success in any country. If you've been unsure of whether you have what it takes to market globally, don't miss this chance to find out

Clancy Childs
Lead Sales Engineer
Google

Bio (pdf)

Anders Hjorth
CEO

Outrider EMEA

Bio (pdf) 

11:45     Propulsion: Leveraging the value of paid media 

In the online media landscape we have for a long time focused on paid media. Paid Search is a dynamic area and Natural Search has been overlooked. The same applies to Social Media. In this presentation we will demonstrate how a focus on owned and earned media can leverage the value of Paid media.

Tim Waddell
Director, Product Marketing
Omniture BU, Adobe Systems Incorporated

Bio (pdf)

13:15     Taking a competitive approach to optimize your organic and paid search campaign through automated analysis and bid recommendations

Most search marketers don't include organic listings into consideration when planning their SEM programs. However, there are som key strategies that can be implemented to ensure paid and organic listings work together to deliver the most efficient volume.

Markus Linder
CEO

Smart Information Systems GmbH

Bio (pdf)

13:45     Web 3.0: How the Semantic Web will revolutionize Search Marketing and eCommerce 

Get an overview about how the Next-Generation-Web will revolutionize Search Marketing by enabling marketers to position their offerings in a much more targeted way on the web. Marcus will show which impact Semantic-Web-Search-Engine-Marketing and Semantic-Web-Advertising will have on your business and will explain how online shops can use Semantic Web technologies already today to improve their conversion rate by means of semantic on-site-search and guided selling solutions.

Christian Schade
Head of Media Network Centre

Aller Media A/S 

14:45     Using Search to Win the Online Advantage

Christian Schade, Head of Media Network Centre for Aller Media A/S will discuss how his organisation has been working with search over the past couple of years, and the rationale behind the implementation of search across its price comparison sites and 40+ of it’s media titles.  The use of search has opened up a wealth of opportunities for the business which Christian will discuss, and forms a key part of Aller’s core strategy to win the online media space in Denmark.
This presentation will be in danish

Niels Kryger
Market Communications & e-Business

VELUX A/S 

15.15     From strategic considerations on a global SEO strategy to local operational implementation

Strategic decisions are often made with a strong overriding control which creates a risk of not meeting local preferences and needs. For VELUX it has been a challenge to create a platform for the company’s 40 worldwide corporations and a corporate understanding of search engine optimization.
Learn more about how VELUX has built a foundation for a joint international SEO strategy strengthening local competences, involvement and possibilities.
This presentation will be in danish

Anand Vengurlekar
Managing Director
Stoic

Bio (pdf)

15:45     Branding Is Dead, Long Live Branding

We are entering a new digital age when mobile internet and proximity services means that the very definitions of branding that have driven marketing over the last few decades are changing. What are the new rules? How can they be applied? And what should we discard in this new era?

8:45 - 10:15     11 Tips to Help your Search Campaigns Perform
Director Product Marketing Tim Waddell, Omniture BU, Adobe Systems Incorporated   

Need input on how to optimize your SEM? Join us for this workshop where you will receive 11 tips and tricks on how to optimize your Search campaigns by understanding, analyzing and using the right methods for your business.

Nettet er bygget af Local Search. Krak og Eniro kom før Google, når det gælder om at finde detailviden. Om det gælder mødelokaler i Kolding til forretningsmøder, forretningsrejser til London, private ferierejser til Grækenland eller vaskemaskiner til sommerhuset - så finder vi det på nettet ved at bruge Local Search adfærd. Er Google foran eller bagefter de såkaldte ”directories” som Krak og Eniro i forbindelse med lokationsbestemte søgninger? Hvornår bruger vi vores mobiltelefon og til hvad?

Deltag i paneldebatten om at bygge den ultimative Local Search strategi både til Google, Krak/Eniro og til mobilplatformen.

Comwell A/S stiller op som case og fortæller om deres Local Search strategi – du kan opleve hvordan panelet sammensætter den ultimative search strategi til Comwell A/S i samarbejde med publikum. 

Det tager du med: Ideer til hvordan du selv kan udbygge din egen Local Search strategi.

Paneldeltagere: Jens Andersen, tidligere MobilePeople A/S, Rico Gade, Google, Claus Thor Nielsen, Eniro og Anders Gjørup Hansen, Comwell A/S
Moderator er Martin Stahl – formand for FDIHs Search marketing erfagruppe og partner i Stahl & Co

13:00 - 14:30     Så meget mere kan I tjene ved at ligge nr. 1 i Google
Partner Sebastian Gullak, Deducta

En førsteplads i Google på de rigtige søgeord, er meget værd for forretningen! Men hvad kræver det at opnå og fastholde en førsteplads i Google? Hvordan estimerer, værdifastsætter og måler du effekten af søgemaskineoptimering, og hvad vil det betyde for din trafik, konvertering og omsætning?

Disse spørgsmål får du svar på i denne workshop, hvilket giver dig en dybere og mere strategisk forståelse for SEO, så både du og ledelsen får indblik i, hvor vigtigt SEO er for forretningen som helhed.
(Deltagere på denne workshop, modtager en check-liste til Strategisk SEO).
This session will be in Danish

14:45 - 16:15     Search Around the World – how to go global 
CEO Anders Hjorth, Outrider EMEA

One of the big promises of the Internet was to “even the playing field”: everyone has equal chances, and the world is an open book. In reality, taking ecommerce and even marketing campaigns across language borders and national borders is a complex issue. In this session we will walk you through some of the main “Internet & Search markets” in Europe and abroad, we will also propose a concrete market priorisation strategy you can apply on your own internationalization approach.